Cathryn Michael

Move forward dreams of aspiring young
search 29 years old, with the concept now is still a very young age. 29-year-old has always young faces are carved on the maturity does not meet this age, years of steady and marks left by a pair of sharp eyes is calm behind the surging passion.

1975, the once Yong was born in Yiyang, Hunan Wong Nai Tahu a poor family, his childhood suffered the hardships of life. Parental educational level is not high, will pin their hopes on him two sons. Zeng Yong, a brother, a young age children than ignorance, not only domestic farm depersonalize everything, had to exert ourselves to study, young heart he was determined, the door must be out of agriculture. Painstaking hard work, he was 92 years in June he was admitted to excellent results in Hunan Agricultural School, specializing in mechanical repair professional.

Crude has yong left home, leaving the poor little village, full of the bitterness and tears of joy, which he had to go all the way back, the joy of finally took their own way of life, bitterness is the eldest son of the family gone, who will play at home for the parents responsibility? “I’m finally out of here! One day I would come back, marching in the footsteps of successful business!”

1996, the technical secondary school graduates have been brave, With a beautiful vision of life into the community. But the fate of God does not seem to favor the guy from the rural areas of Yiyang, no higher education, no background, being blocked from all the people cold. Zeng Yong, covered with the helplessness of fatigue and how many students he kept his back to his hometown, joined the farm team. Being stifled hope in my heart like a burning candle flame. Misfortunes never come singly, it is in the hot summer, Yiyang, Hunan rare in rural areas suffer floods. Yong’s home by the flood had washed away, property roll of the air and the whole family crowded into the temporary tent on the embankment. Heat, hunger, fatigue erosion of his slim body. “I go out!” With firm belief in life, cherish the ideal of the urban dream, he Yong carries only 16 dollars alone to Changsha, began his entrepreneurial journey difficult.

Fledgling despite dangers and difficulties there is a way
Years of climbing in the community feel Gunda, with his experience and sharp market insights, Crystal Jade Chinese and the huge market potential and development prospects.

Crystal jewelery market in order to devise strategies, target market segments, determine the product positioning, has conducted a comprehensive harmonization of courage!

Jade jewelry as new economic growth point, the developed countries has been gradually becoming more mature. In mainland China, the industry is still in the early stages of development. With the socio-economic and cultural leaps and bounds, there is a growing respect for individuality and fashion accessories. Especially women on the increasing demand for jewelry in China, women account for the largest share of the jewelry consumer market. China has 1.3 billion people, more than 600 million are women, there is one per ten jade jewelry, the needs of more than 6000 million pieces. Shows strong demand, huge potential, great value.

The next 7 years, China’s jewelry market will grow 10-fold, reaching 800 billion yuan, from the current “world’s most potential market” becomes the biggest market. Jewelry is expected to become China’s people houses, cars, after the third-largest consumer.

Era jade jewelry culture show strong momentum and more and more widely in the market, in jade jewelry sales have broad margins. It reveals the charm, making it a woman to become the largest consumer group, but a professional jade jewelry fashion consumer economy is still a blank circle.

Of a thorough and careful investigation, have courage first identified target market: women’s groups, primarily for fashion jade jewelry. Such a wide range of products, professional products only make the market can occupy a space into a professional enterprise, professional services for a number of people, not the beard grabbed the eyebrows, goals vary.